BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20240912T163000Z DTEND:20240912T170000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:AI: distilled - Behind The Curtain DESCRIPTION:What commercial reality does AI present for marketeers and organizations today? Is it all just smoke and mirrors?\n\n\n\nChris Guest\, The GenAI Collective Chapter Lead for Marin\, joins Steve Wheen\, Global CEO of distillery\, for a discussion on key trends\, insights and use cases around AI in marketing.\n\n\n\nThe Good. The bad. The trends. The bullsh*t. Join us for a 30 minute livestream as we deepdive into what's really happening and how we can (and can't) harness the power of AI.\n\n\n\nYou won't want to miss this discussion if you're in Marketing or Advertising.\n\n \n\nMore about Chris Guest:\n\nChris is a a 3-time CMO\, forged from decades of experience leading the world's most prestigious brands\, including Audi\, Ferrari\, McLaren\, Mercedes\, and many more. His passion and superpower is to uncover your unique insights and mould a valuable market around them. He does this as a CMO or SVP of Marketing\, or via his Lean Category Design Coaching service\, which he has developed over 8 years of Category Design practice. A seasoned advisor to multiple startups\, a Techstars mentor\, the founder of the Marin & Sonoma chapter of Gen AI Collective - the world's leading AI meetup community and also writes the popular Traction Design publication on Substack.\n\n\n\nLearn more here: tractiondesigner.com\n\n\n\nConnect with Chris here: https://www.linkedin.com/in/chrisguest/\n\n \n\nMore about Steve Wheen:\n\nSteve Wheen is the Founder & CEO of distillery\, a leading international creative practice acclaimed for its innovative approach to content creation\, advertising\, and marketing. With two decades of experience\, Steve has earned a reputation as both a creative and a savvy entrepreneur. His expertise lies in harnessing the power of creativity to drive business value\, a concept he terms "measurable creativity." Steve's work spans three continents\, collaborating with some of the world's most successful companies. Under his leadership\, distillery has expanded into a dynamic\, multi-disciplinary practice\, garnering international acclaim and awards. Steve's vision for distillery is to integrate data and insights to craft creativity that is precisely tailored to each client's unique needs.\n\n\n\nConnect with Steve here: https://www.linkedin.com/in/stevewheen/ X-ALT-DESC;FMTTYPE=text/html:
\nWhat commercial reality does AI present for marketeers and organizations today? Is it all just smoke and mirrors?
\n
\nChris Guest\, \;The GenAI Collective Chapter Lead for Marin\, joins Steve Wheen\, Global CEO of \;distillery\, for a discussion on key trends\, insights and use cases around AI in marketing.
\n
\nThe Good. The bad. The trends. The bullsh*t. Join us for a 30 minute livestream as we deepdive into what&rsquo\;s really happening and how we can (and can&rsquo\;t) harness the power of AI.
\n
\nYou won'\;t want to miss this discussion if you'\;re in Marketing or Advertising.
\n \;
\nMore about Chris Guest:
\nChris is a a 3-time CMO\, forged from decades of experience leading the world'\;s most prestigious brands\, including Audi\, Ferrari\, McLaren\, Mercedes\, and many more. His passion and superpower is to uncover your unique insights and mould a valuable market around them. He does this as a CMO or SVP of Marketing\, or via his Lean Category Design Coaching service\, which he has developed over 8 years of Category Design practice. A seasoned advisor to multiple startups\, a Techstars mentor\, the founder of the Marin &\; Sonoma chapter of Gen AI Collective - the world'\;s leading AI meetup community and also writes the popular Traction Design publication on Substack.
\n
\nLearn more here: tractiondesigner.com
\n
\nConnect with Chris here: \;https://www.linkedin.com/in/chrisguest/
\n \;
\nMore about Steve Wheen:
\nSteve Wheen is the Founder &\; CEO of distillery\, a leading international creative practice acclaimed for its innovative approach to content creation\, advertising\, and marketing. With two decades of experience\, Steve has earned a reputation as both a creative and a savvy entrepreneur. \; His expertise lies in harnessing the power of creativity to drive business value\, a concept he terms &ldquo\;measurable creativity.&rdquo\; Steve&rsquo\;s work spans three continents\, collaborating with some of the world&rsquo\;s most successful companies. Under his leadership\, distillery has expanded into a dynamic\, multi-disciplinary practice\, garnering international acclaim and awards. Steve&rsquo\;s vision for distillery is to integrate data and insights to craft creativity that is precisely tailored to each client&rsquo\;s unique needs.
\n
\nConnect with Steve here: \;https://www.linkedin.com/in/stevewheen/
\n \; LOCATION:Online. Register here UID:e.549.5002 SEQUENCE:3 DTSTAMP:20260812T212002Z URL:http://babc.chambermaster.com/events/details/ai-distilled-behind-the-curtain-5002 END:VEVENT END:VCALENDAR