Unlocking the Commercial Potential of Virtual and Augmented Reality (Hosted by Premier Members Penningtons, SVB, Grant Thornton and RBS)

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Name: Unlocking the Commercial Potential of Virtual and Augmented Reality (Hosted by Premier Members Penningtons, SVB, Grant Thornton and RBS)
Date: November 15, 2017
Time: 5:00 PM - 9:00 PM PST
Registration: Sorry, registration for this event is closed.
Event Description:

The coming transformative technology of "Immersive technologies", the collective name for Virtual Reality, Augmented Reality and Mixed Reality, is the most important technology advance of the next decade. It's also the most over-hyped technology of the past five years. Both of these statements are true. Understanding why that is the case, and how and when it will impact your business, government regulation and society in general, is the single biggest challenge facing every single business.
The buzzworthy phrase "virtual reality" may have hit markets and mainstream culture at the beginning of this year, but we're only just beginning to understand how these technological advances will transform our everyday lives. In an increasingly digital world, the continuum of reality has blurred demarcations. 
Look at how the Internet and the cell phone, the last two transformative technologies, have impacted everything that you do. Immersive will not however be adopted as quickly and as cleanly. Understanding this and why is crucial. What will Immersive mean to us as it starts to touch all aspects of our daily lives?
Join us for this highly interactive experience to learn more about how these mixed states impact the way we live, work and go about our daily lives.  You'll hear from leading experts firsthand how Immersive technology is poised to change the way we interact with the world around us - personally and professionally.  Some questions you'll leave with answers to:
  • What do "virtual reality", "augmented reality" and "mixed reality" truly mean and what is the difference?
  • How will Immersive fundamentally change business and the way you work?
  • How will Immersive be involved in how the built environment is created, developed and used in the future and, what are the unforeseen benefits ? and implications ? of using Immersive in building our environment?
  • How are immersive technologies currently being used by the automotive, smart transportation and aerospace industries and how is this shaping future smart connected cities?
  • How will Immersive change the way we process, absorb, and learn information?
  • What effect will Immersive have in the Healthcare space in transforming patient-provider interaction, and ultimately in improving and/or saving lives?
  • How will this technology benefit the Sports Industry to give sports teams and athletes the competitive edge?
  • How can Immersive enhance the way we experience and ingest mainstream entertainment?
  • How will Immersive impact other commercial spaces ? and why does it matter?
  • Who are the players making Immersive a reality and how will it be sustained until Immersive is mainstream, affordable, and accessible?
Professional individuals, corporations, associations, and investors interested in learning and understanding more about the impact of Immersive on everyday reality.





Josh Dorsey

Director, Silicon Valley Bank

At SVB, our platform of financial products and services focus on entrepreneurs and the venture capital community both professionally and personally. Our team is dedicated to working with CEO/founders of hardware and deep tech companies; specifically focusing on banking, building/managing relationships, making impactful connections, and providing debt financing to companies.
Please find me on twitter: @_theDors or on linkedIn: Josh Dorsey


Rick Davis
General Manager

Rick is General Manager for North America at REWIND charged with expanding REWIND’s vision as an AR and VR innovator in content creation. Based in REWIND’s San Francisco office, Rick’s focus is on building scalable software and owned IP. For select brands, studios, and agencies REWIND in the United States will create world-class immersive experiences as it has done for brands like RedBull, Jaguar, Paramount, and the BBC.

Rick has worked in gaming and tech for 12 years in both San Francisco and Los Angeles. Most recently he created and evangelized the Autodesk LIVE brand, a long-term vision, and suite of products that brings real-time environments and VR to the design world for the global software company.

When he is not building companies he build strategies, brands, and products for sales organizations, global marketing teams, and start-ups and also advises SnowBrains, one of the largest destinations for skiing news and content.

Mark Skilton
Profession of Practice in Information Systems Management
Warwick Business School, University of Warwick, UK


Mark is Professor of Practice in Information Systems Management at Warwick Business School, University of Warwick, UK. He is an Author of books on Digital Strategy and his latest book co-authored is the 4th Industrial Revolution and the impact of Artificial Intelligence on Business for Palgrave Macmillan International due November 2017.  Mark is also Global Senior Executive for Digital Strategy at Enzen, an international specialist premium Energy & Utilities engineering systems Consultancy.  

Mark has expertise in Augmented Reality and Virtual Reality system with mixed reality integration for augmented customer experience, health and lifestyle, workforce knowledge collaboration, smart assets and building digital twinning to drive new business model strategies for value exploitation. He has worked extensively in his 30 year consulting track record in the top 1000 Stock Companies in over 20 countries and across multi public, private and start-up sectors. He is a recognized International thought leader in Digital company strategy, AR/VR/MR,  Telecoms, Cyber Security, Artificial Intelligence and IOT, Digital markets and M&A strategies, CxO practices and Technology Innovation. His work and views have been published in the FT, NYT, WSJ, Washington Post, Bloomberg, AP, Mail, Scientific American, NewScientist, Nature, Scientific American and many channels around the world including TV and Radio including BBC, Sky, ITV, Al Jazeera and many others



Adam Nakagoshi
Northwest Regional Creative Media Leader

Adam leads Gensler’s initiative to integrate digital technologies into our design projects. Using virtual and augmented reality technology, he works to bridge the gaps between visualization, understanding, and realization.
Adam is the Regional Creative Media Leader for Gensler’s Northwest Region, and is based in the San Francisco office. With a background in architecture, building information modeling (BIM), and data-driven 3D modeling, Adam works with clients such as NVIDIA, San Francisco International Airport, and the City of San Jose.
His leadership guides the research and development, application for project use, and the implementation of VR and AR technology into the design process for teams throughout the region. Adam holds a Masters in Architecture from the University of South Florida.




Steven David Madge
Vice President, Industry & Global Affairs in High Tech, Future Transportation & Smart Cities

Steven Madge is a British entrepreneur who currently holds the position of Vice President of Industry & Global Affairs at Dassault Systémes, the 3DEXPERIENCE Company, world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions.
During Steven?s early career, he became known as a renowned automotive designer and global technology hunter, focusing on design, innovation, sustainability and consumer experiences. Through technology and experience he has cross-pollinated his knowledge and expertise to the Design, Manufacturing, Retail and Merchandising divisions of Automotive, High Tech and Lifestyles industries. Clients include Audi, Apple, BMW, Boss, Coach, DELL, Google, M&S, Nike, New Balance, Skechers, Target and VF Corp.
Steven has worked with and consulted to some of the most exclusive and luxurious vehicle manufacturers in the world, including Aston Martin, Audi, BMW, Bentley Motors, Daimler, Land Rover, Lotus, Porsche, Tesla and Volvo. He was also intimately involved with the famed ?Back to the Future? DeLorean DMC12.
In his role at Dassault Systémes group, Steven is actively promoting and evangelizing the 3DEXPERIENCE Platform to help Automotive, High Tech, Lifestyle and Smart Cities to design and offer more compelling products, while shortening product development cycles, improving sustainability and offering the consumer a unique ownership experience. He sees a future where products are no longer designed in 2D, but created digitally and 3Dimensionally from the very beginning. This is referred to as the 3DExperience Platform, from ?Molecule to Shelf?, or ?Concept to Consumer?.
Steven is fluent in German and Dutch and has lived and worked in throughout Europe, Asia and the USA. His passions are: fast cars, travel, family and horses. He currently resides in Pasadena, California, USA.



Jason RM Smith
CCO / Creative Director / SOMA Creative

After graduating in traditional animation from Bournemouth Film School (UK) and studying under Richard Williams (NYC) Jason jumped directly into real-time animation and graphics at a number of iconic UK game studios, Argonaut Software, Bullfrog, Criterion Games & Electronic Arts.


After a decade at Electronic Arts, in 2008 Jason relocated to San Francisco to oversee film & game convergence at Lucasfilm. This involved bringing film techniques and tools from Industrial Light and Magic into games at LucasArts to improve visual quality, and taking real-time game technology to ILM to speed up movie production. Following six years of Star-Wars technology, Jason co-founded SoMa Play in 2013, a digital entertainment studio whose partners include Telltale, Ubisoft, Nordeus Games, Sony Computer Entertainment and James Cameron.


After a game-changing VR experience in 2016 Jason established the the SoMa Creative Group focused around combining global IP and entertainment experiences in VR.


Jason is an advocate and speaker for a number of UK Trade & Industry groups, has served as international juror for BAFTA (UK) & SICAF (Korea), is an advisor at ACM SIGGRAPH (US) and board-member at ViewConference (Italy). Jason consults internationally on interactive development and holds a patent in artificial intelligence & machine learning.







Event Sponsors:

Silicon Foundry – 505 Howard St. Suite 201, San Francisco

Date/Time Information:

Wednesday, November 15th, 2017

5.00 - 6.00pm

Registration, Networking and VR Demo Experiences

6.00 - 6.30pm
Keynote -  Immersive Technologies and their Place in the Real World

Josh Dorsey, Silicon Valley Bank

6.30 - 7.15pm
Panel Discussion - Applications of Immersive in Enterprise, including Gaming, Branding, Real Estate, Smart Cities and Transportation, Entertainment, Training/Education and Healthcare

An Interactive  Panel Discussion with Users of VR and AR in Industry

8.00 - 9.00pm
Networking and Demo Experiences


Contact Information:
Jo Healey - (415) 296 8645
Cocktails and Hors d'oeuvres included

$35 BABC members
$50 Non Members
$60 At the door

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