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Joe Calder

  • Technology
89 Lloyden Drive
Atherton, CA 94027
(650) 867-2243
  • About

    Conversion's mission is to bring fitness into peoples lives with technology. Conversion is a lifestyle brand that improves quality of life through education and relevant application.

    Conversion merges a social with fun, connected approach in simplifying fitness-related issues with innovative subscription service solutions and engaging wearable products to achieve improvement in daily performance. Conversion focuses on the collection of all physiological data involved in health and fitness to satisfy day-to-day human performance while providing true usefulness of customized wearable technology.

    By focusing on movement, nutrition and self care strategies, Conversion applies cutting edge sciences to positively impact behavior change. By converting our users lifestyle habits, we provide a progressional solution for the pre-existing fragmented health and wellness industry.