Advertising Media and Brands Newsletter: Global Hot Topics for Advertising, Media and Consumer Brands Executives

Welcome to our Advertising, Media and Brands newsletter focusing on the global hot topics for advertising, media and consumer brands executives, put together by our Advertising, Media & Brands team.
To support you as you progress in 2025, we want to highlight some key trends, legislation updates and best practices from across the globe to protect and enhance your business. As we move through the year, we will deep dive into the issues facing the advertising, media and brands sectors. Articles this quarter include:

UK

• UK Government Consults on Copyright and Artificial Intelligence (AI)
• Cider in the Supreme Court?
• Ch-ch-ch-ch-changes… for the UK Competition and Markets Authority
• Data Protection as a Weapon of Choice for Reputation Management?
• Ad Restrictions on High in Fat, Salt or Sugar (HFSS) Products in the UK to Now Take Effect on 5 January 2026, With Voluntary Compliance From Advertisers And Broadcasters From 1 October 2025
• Commercial Agents Regulations: Here to Stay
• CMA Has Fake Reviews in its Sights
• Consultation on Protected Marketing Terms for Automated Vehicles

• Supply Chain Transparency: Updates on UK and EU Provisions on Forced Labor and Modern Slavery

• AI or Not AI? A French legal Perspective On “AI-Washing”
• In the Spotlight: Territorial Supply Constraints
• The EU’s New Packaging Regulation – What’s Your Intellectual Property (IP) Got To Do With It?
• Hamburg District Court Breaks New Ground With Judgment on the Use of Copyrights Material As AI Training Data
• Suppliers of Fragrances and Fragrance Ingredients Are Under Investigation by International Regulators for Suspected Anticompetitive Conduct

• US Copyright Office Releases Guidance on Protecting AI-generated Works: Prompts Alone Are Not Enough
• Direct Marketing in the US
• Are You Sending Marketing Text Messages to Consumers in the US?
• No Infringement of Nonfiction Work by Makers of Tetris Film
• Training AI Model Based on Copyrighted Data Is Not Fair Use as a Matter of Law
• Cancel Culture: New Requirements for Automatic Renewal and Other Negative Option Offers
• The First 100 Days of Trump 2.0
• Children’s Online Privacy Protection Act (COPPA) Rule Amendments are Finally Final
• Department of Justice’s (DOJ’s) Final Rule on Certain Data Transfers

• AI and IP Legal Frameworks in the Asia-Pacific Region
• Court Ruling in China on Personal Data Transfer by International Hotel Chain